Alex Hipwell - Founder & CEO
A Dancer, Choreographer, Body Builder, Nike Master Trainer and Mother, with over 20 years experience in the fitness and entertainment industry.
Alex embraces the health and fitness lifestyle wholeheartedly. Born into an active family, she represented at state level for Netball and Swimming before pursuing a Dancing and Choreography career at a grand international level. From Motherhood to Nike Master Trainer, Alex is passionate, energetic and inspirational. Achieving German Champion Figure Athlete, overall International Figure Champion, Vice World Champion and Arnold Classic EU Champion for IFBB. For the past 2 years she has competed and hosted on some of the biggest Crossfit floors in Europe. Alex brings invaluable knowledge and expertise to her clients and the people she meets.
Alex is known for her creativity and fitness forecasting. She has been the creator behind some of Europe’s leading Boutique Fitness studios. Building the methods, training the trainers and building the ultimate member journey.
Integrating her personal fitness success with her business goals, Alex has successfully designed and lead International Women’s Fitness Retreats, and established herself as a respected, in demand Personal Trainer to some of Europe’s most influential stars and athletes. Her online coaching platform, Lifting Women, specialities in optimising female performance through training, recovery and nutrition.
Alex is motivated to educate, inspire and continue to empower those she meets.
Jennifer Hauke - Running coach
Sport has been a constant throughout Jennie’s life. Enabling her to move to Berlin to pursue my running career further has pushed her to develop her own passion in understanding, for herself, what it takes to perform at her highest potential.
Being able to take these lessons and support others to find inspiration and their own level of commitment to themselves drives her motivation. Through the highs and lows she has gone through with her own sport, it has proven to her that we have yet to learn so much more on how we can optimize our own lives to truly understand our bodies and how to perform in all arenas of our lives. How we show up to training, to our loved ones and professionally matters and is reflected by how we feel internally.
These days she’s all about finding inspiration in every aspect of what she does, holding herself accountable and continuously working on improving herself performance-wise but also what she can give back to inspire and create healthier women in Berlin. Big dreams to achieve are still in progress.
Denise Wagemans - Project Lead
Denise grew up doing many types of sports. Swimming, tennis triathlon and track and field. She was running track for 15 years, which has been her passion. Optimizing her own life and sports performance has been constant throughout Denise's life. 3 years ago she meet Alex as her Coach in Crossfit and loved the Lifting Women vision since day one.
One of her biggest strengths is to see understand and support people to achieve their visions and goals by showing them solutions rather than problems. Denise is motivated to support and spread the word about Lifting Women and to empower every woman to go after her dreams, no matter how big they are.